Digital marketing

 

What is Digital Marketing?

Digital Marketing means making use of the Internet and online-based technologies to promote our products and services. This strategy aims to connect with customers online, where they spend most of their time searching for information or entertainment.

Digital marketing is a broad practice simply because there are so many online channels available. Email Marketing, social media posting, blogging, google ads, SEO are different forms of digital marketing. The promotion of our products and services on these platforms forms a collective online marketing strategy. Digital Marketing is a very important form of marketing for current-day business enterprises.

Digital Marketing can be done in many ways like content marketing, Search Engine Optimization, Social Media Marketing, Email Marketing, pay-per-click (PPC), Affiliate Marketing, Mobile Marketing, etc., Let’s discuss this one by one.

Content Marketing: Content is the essence of Digital Marketing. This is a systematic approach focused on creating and distributing valuable and relevant content to attract and retain customers.

Search Engine Optimization: In simple terms, SEO means the application of various SEO tools and techniques that helps a website to appear on the First page of SERP against the search query.

Social Media Marketing: In social media marketing we target the right audience with the help of various social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube.

Email Marketing: In email marketing, we target our potential customers by sending emails regarding our product and services at a regular interval.

Pay per click or google ads: Paid advertisements that appear in search results on google.com with the use of Google Ads or advertisements that appear on other websites through the Display Network and Google’s AdSense program.

Affiliate Marketing: Affiliate marketing is a strategy where we usually promote other’s products and services and in return get the commission.

Mobile Marketing: In Mobile Marketing we reach out to our target audience through smartphones, tablets, SMS, MMS, or apps.

Benefits of Digital Marketing

Reach - Every company can benefit from digital marketing, be it a small business or large-scale enterprise, it can gain from advertising themselves online. Through digital marketing products and services can travel beyond the geographical boundaries when combined with proper strategy.

Cost-Effective – Compared to traditional marketing, digital marketing is cost-effective. You can exactly target the people whom you want to target, in this way you can avoid unnecessary expenses on marketing.

Lead Generation – Through Digital Marketing businesses can get quality leads. These leads are probably the ones who can become our customers or prospective customer in the near future.

Return on Investment – Measuring and tracking the performance of our marketing efforts is very important. In traditional marketing, it is very difficult to measure and track the performance of our marketing efforts whereas in digital marketing we can do this with the help of many tools like google analytics, google ads, Facebook pixel, etc.

Real-Time Results: We can get real-time results in the case of digital marketing whereas in traditional marketing it is very difficult to get real-time results. We need to wait for some time to know whether our marketing efforts are paying well or not.

Audience Control: Using digital marketing techniques businesses can actually control their audience based on their age, gender, geographical location, etc., but in traditional marketing, it is quite difficult.

To conclude, Digital Marketing is gaining importance day by day with the advancement in technology. Any business can make use of this by hiring the right kind of people. There are professional institutes all over India that provide job-oriented training in Digital marketing.

In Bangalore, NIDM is the No 1 institute in the digital marketing domain which provides quality education with 100% placement assistance.

https://nidmindia.com/